The name Rakhi Sawant usually evokes a grimace and shudder of revulsion from me. I try not to make uncharitable statements about other members of my sex. But Rakhi makes it very difficult not to do so. For starters, its her face - hard and coarse. Then its her voice - loud and coarse. The whole image is one of coarseness. And it has little to do with her bare and dare act.

The latest among her exploits is that apparently, she's tying the knot. And being the attention seeker that she is, it is going to happen on national (possibly international) television. Teasers are doing the rounds on TV with Rakhi trying to act coy, barely managing to tame her silicon implanted twins in a low neck choli and asking viewers for their 'ashirwad'(blessings). An almost-obese Ram Kapoor looks fondly on (perhaps at the twins), talking about his 'friend' Rakhi's marriage. Its so sweet I could just barf!

It was interesting to note the profile of Rakhi's suitors. If the media is to be believed there were 12,500 suitors who have now come down to a more manageable 16. The average age of these guys is 25 years - when guys are known to be wet behind the ears. The youngest is 21 and runs a poultry business. See the 'chick connection'?! (Sorry, couldn't resist that one). There is one who is in law enforcement in J&K. It would be safe to assume that he has a pronounced death wish (remember how Rakhi walloped her then flame Abhishek on Valentine's Day in front of the whole world?) 50% of these suitors are from small towns like Saharanpur, Raipur and Kanpur. Their professions range from fitness trainer, stuntman to vastu consultant. And of course, the romantic 'NRI'.

Two things are obvious from this. These young men see marriage to Rakhi as a means to an end. The end being a foot in the door to the glamour world. Second, it seems that the producers of this reality show have picked suitors who are mavericks - the type who could be the hero of a Hindi movie. Figures, since Rakhi has been quoted as saying that she wants a husband who is: " as smart as SRK, with Salman’s build and Aamir’s attitude"-Think of the roles these gentlemen have essayed in their films. SRK-quintessential NRI. Salman Khan evergreen tapori (stuntman, fitness trainer et al), Aamir Khan - a bit of everything.

Rakhi Sawant is actually a great choice for a reality show. She loves being the center of attention, doesn't mind compromising her dignity to gain fame and loves giving madcap quotes like: "I have full faith in Jesus. Duniya bhar se heere aayenge auditions ke liye... (‘gems’ from across the world will come for the auditions). God will help me choose the right person"! Add to it her penchant for getting into controversies (Mika you listening?) and you've topped the TRP rating. If in the process you have further commodified women - who cares about them anyway? They are an essential commodity in marketing. The means and the end. Its the moolah that matters right?